Maximise Taste Appeal of Food and Drinks with CGI

Perfecting the look

Food and drink products are naturally visual, and CGI is the ideal tool to make them irresistibly appetizing.

Traditionally, showcasing food meant photographing the real product or using tricks like soap for foam or shaving cream for whipped toppings to enhance its appeal. While these methods made the product look great, CGI offers a new level of perfection.

With CGI, photorealism is a given at Wonder Vision, but the real power lies in creating the most desirable version of the product. Let’s be honest—no Big Mac looks like the one in ads or on the menu. CGI lets us refine every detail, balancing realism with aspiration.

For example, in our work on Lucky Saint’s Hazy IPA, our Digital Drinks™ tool allowed us to adjust the condensation’s density and droplet movement to emphasize the drink’s refreshing chill.

After dealing with long shoots and extensive retouching in traditional setups, we developed Digital Drinks™ to procedurally control these elements. This lets us fine-tune every aspect and iterate without time constraints, ensuring the perfect look every time.

Telling otherwise impossible stories

CGI doesn’t just make food and drink look great—it lets brands tell stories that traditional filming can’t capture. How we visualise food is as crucial as what we show.

Take our work on Yasso’s Asset Library: we created fully CG versions of their products to bring “Oddly Satisfying” loops to life—floating frozen yoghurt bars dipping into chocolate, sandwiches exploding and reassembling mid-air, poppables gliding through a chocolate waterfall. All impossible to film traditionally, but fully controllable in CGI, with no time pressure or compromises.

This creative freedom lets brands and agencies focus on the story, not the limitations of the shoot, unlocking endless possibilities.

Future Proofing Your Assets

The beauty of a CGI asset is its repurposability. Once you’ve created a digital version of your product, it exists indefinitely, ready to be used in various ways as long as the product remains relevant.

Needed stills but now want animation? Want more angles, different lighting, or new environments? Or maybe your product has consistent proportions across flavours, but your NPD pipeline is spitting out new variants faster than you can keep up?

CGI makes it easy to stay fresh while keeping the brand’s look consistent. A great example is our work for OLIPOP. After creating the Banana Cream Soda can for their launch, we quickly rolled out the entire range for their e-commerce, social, and OOH campaigns, all while maintaining a consistent look and enabling flexible, reactive content creation.

How we can help

Using CGI for food and drink marketing comes with a host of benefits – getting it right needs the right blend of expertise, experience and artistry. Wonder Vision has developed a specific set of tools to help bring consumable stories to life and we’d love to help you elevate your next campaign.

If you’re planning a launch in the future, get in touch with [email protected] for a chat and see how we can help bring all the right ingredients together!